About the Naturalena Foundation

Founded in 2020, the Naturalena Brands Foundation is an Australian registered charity dedicated to supporting individuals and families experiencing hardship. Our primary focus is assisting people affected by domestic and family violence by providing access to essential personal care products, hygiene items, baby essentials, and other practical resources that help restore dignity during times of crisis.

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We believe that no one should have to choose between their safety and life's basic necessities. By partnering with domestic violence services, community organisations, and frontline charities, we help ensure essential products reach those who need them most. Beyond domestic and family violence, we also support Australians experiencing poverty, homelessness, natural disasters, and other circumstances of hardship.

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Our work is built on the belief that practical support creates meaningful change. Every donation, partnership, and community initiative contributes to improving wellbeing, empowering individuals, and strengthening communities across Australia.

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Our Global Commitment

 

The Naturalena Brands Foundation is proud to be part of the wider Naturalena family of charitable initiatives. Our sister charity in the United States, the Naturalena Foundation, extends this commitment by tackling hygiene poverty and improving access to essential care on a global scale.

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Since 2019, the Naturalena Foundation has donated millions of personal care products—including diapers, baby wipes, period products, and incontinence supplies—to families and individuals in more than 10 countries.

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Today, its work is delivered through two flagship programs:

• Houston Lone Star Diaper Bank (HLSDB) – providing free diapers, baby wipes, and essential baby care items to families across Texas.

• othercare.org – a philanthropic online marketplace where every purchase helps fund hygiene product donations and supports people experiencing hardship.

 

Together, the Naturalena Brands Foundation and the Naturalena Foundation share a common purpose: restoring dignity, supporting vulnerable communities, and ensuring more people have access to the everyday essentials they need to live healthy, safe, and fulfilling lives.